MBA Brand Marketing — Brand Management
100% online · German or English · 90 ECTS
Experience Brand Thinking and create value through brands. Brand University combines interdisciplinary teaching with strong industry practice and a unique blend of Western and Eastern branding philosophies — powered by partners across Asia.
The right next career step in brand marketing
The MBA Brand Marketing — Brand Management is built for you if you already have some professional experience and are ready to take the next step. With this degree you set the course for a successful career in the fascinating world of brand marketing.
Start without a bachelor's degree or university entrance qualification
Study 100% online with full flexibility
Take exams whenever and wherever you want
FIBAA seal for Excellence in Digital Education
Degree, total tuition & credit points
Free extension of up to 12 months included. Choose monthly, per-semester or one-time payment.
- Monthly fee: $605
- 4% discount on one-time payment (save $436)
- 2% discount on per-semester payment (save $218)
- Free 12-month extension included
- Monthly fee: $454
- 4% discount on one-time payment (save $436)
- 2% discount on per-semester payment (save $218)
- Free 12-month extension included
Program at a glance
What you'll study
90 ECTS covering every key area of brand management — from leadership to specialized topics like SEM, social media and international marketing. Study at your own pace, with online exams in multiple formats.
- Management competencies & leadership
- Marketing management
- Brand management & brand strategy
- Search Engine Marketing (SEM)
- Social Media Marketing
- International Marketing
- Consumer behavior & market research
- Online exams: multiple-choice, case studies, video presentations, oral, open- & closed-book
What's included
One transparent tuition fee covers everything you need to complete your degree.
- Flexible payment: monthly, per semester or one-time payment
- All study materials and full access to the Online Campus
- Eligibility check and matriculation handled for you
- All exam attempts and possible re-sits included
- Personal support from professors and study coaches
- Free extension of your study duration (up to 12 months)
- Office 365 including Microsoft Teams
Admission requirements
- A completed bachelor's degree (min. 180 ECTS) plus at least one year of professional experience after the bachelor's.
- Or: at least one year of professional experience and a successfully passed entrance examination.
Language & start dates
- English: IELTS min. 5.5 / TOEFL min. 72 (B2) — or German min. B2.
- Apply any time — start your studies any time.
Career perspectives
Excellent prospects for professionals who want to lead and strategically position brands. Graduates are prepared to take on senior roles in brand leadership and strategic brand development.
Marketing Communications Manager
Plan and execute a brand's communication strategy. Develop creative content and cross-channel campaigns, nurture the brand voice and make sure messaging stays on-brand to strengthen audience loyalty.
International Brand Manager
Own a brand's global positioning and strategic direction. Build international brand strategies, run market research and ensure brand values are communicated consistently across markets.
Marketing Manager
Develop and implement end-to-end marketing strategies that strengthen brand identity and drive business growth. Analyze markets, audiences and trends to steer effective campaigns locally and internationally.
Book a consultation & check your eligibility
Have an advisor confirm — without commitment — whether this program fits your profile, your goals and your preferred study schedule. We'll walk you through the special offer and reserve your place.
Book Free Consultation